Playmaker.pro
+38% User Engagement After Full Redesign.
Overview
Complete redesign of a virtual transfer market for football players — from legacy platform to a modern product connecting players, clubs and agents.
Impact Overview
Problem
How do we turn an outdated listing board into a data-driven transfer market that both players and clubs actually trust?
Playmaker operated on a legacy platform that looked and felt like 2015. Player profiles lacked key stats and performance data, making it hard for clubs to evaluate talent. No filtering, no comparison tools, no trust signals — scouts had to rely on gut feeling instead of data. Mobile experience was nonexistent, and user engagement was dropping quarter over quarter.
Bounce rate: 68% · Avg. session: 1.8 min · Profile completion: 34%
Key insights
No player stats
Scouts leave within 90 seconds if a player profile has no video or stats — they need data to justify decisions to their board.
Complex registration
Profile completion sits at 34% — the registration form is too complex and feels like bureaucracy. Players abandon it before showcasing their real potential.
No direct contact
Contact limited to email or phone only — no in-app messaging, no contact forms. Reaching clubs, players or scouts meant leaving the platform entirely.
Early wireframes — mapping out the information architecture and core user flows before visual design.
Profile builder — skills-first approach for better matches
Quick apply — 1-tap application with saved profile data
